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Friday, March 22nd is World Water Day, a day established to raise awareness of the fact that 1 in 8 people do not have safe water to drink.

As part of our commitment to a healthy planet, we are donating 20¢ of every box sold during the month of March to WaterAid, an international organization that has brought safe water to nearly 16 million people around the world. Join us in our effort by purchasing a box of tea, and reward yourself by taking 10% off with promo code WATERAID13.

Did you know?IN20_550

  • Nearly 800 million people do not have access to safe water
  • 2.5 billion people lack adequate sanitation
  • 2,000 children die every day from water-related diseases

To learn more about the water crisis and how WaterAid is making an impact, visit their website or facebook page. Thank you for taking part in our effort!

 

Photo Credit: WaterAid/Marco Betti

May the luck of the Irish be with you, as well as their delicious breakfast teas! In honor of St. Paddy’s Day, enjoy 15% off Irish Breakfast and Celtic Breakfast now through March 17th by using promo code STPADDYS13 on our website. Savor the hearty flavor of Assam and Ceylon in these rich and robust black teas. They’re just the thing to ensure that you’ll start your day at the top o’ the morning!

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WATERAID_ORG_COL_LOGO

Friday, March 22nd is World Water Day, established by the United Nations to examine water issues around the world and raise awareness of the fact that one in eight people do not have safe water to drink.IN20_550

As an extension of our commitment to a healthy planet, Choice Organic Teas is proud to partner with WaterAid to support their work to bring safe water, hygiene, and sanitation to the world’s poorest communities. For every box of tea sold on our website during the month of March, we will donate 20 cents to WaterAid.

Did you know?

  • Nearly 800 million people in the world do not have access to safe water
  • 2.5 billion people in the world lack adequate sanitation
  • 2,000 children die every day from water-related diseases

Why is clean water important?

  • Clean water reduces the spread of water-borne diseases.
  • Accessible water supplies mean women can spend time working to earn money or caring for their families, rather than walking for hours in search of water.
  • Sufficient water supplies mean there is water available for washing and watering gardens, as well as drinking and cooking.ET22_206

How you can get more involved:

Learn more – WaterAid has programs in 27 countries across Africa, Asia, the Pacific Region, and Central America. In its 31 years, WaterAid has brought safe water to nearly 17.5 million people.  To learn more about what they do or to make a donation, please visit WaterAid.org or their facebook page.

Make a donation A donation of $25 is enough to provide clean water for one person for life. While WaterAid has helped bring clean water to 17.5 million people, there are still nearly 800 million that go without. Help WaterAid achieve their aim of helping 1.6 million more people this year.

 

Photo credits:

Top photo: WaterAid/Marco Betti

Bottom photo: WaterAid/Caroline Irby

In October 2012, Ray Lacorte, our Head of Operations, traveled to India where he visited Oothu Estate, a Fair Trade tea garden that we have worked with for two decades. Below, he captures some of his trip to share with us:

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One of the key components of Choice Organic Teas English Breakfast is Black BOPF from Oothu Tea Estate, a certified organic and Fair Trade Certified tea estate located in the Indian state of Tamil Nadu. Both Choice Organic Teas and Oothu are pioneers in organic agriculture and social responsibility. Choice Organic Teas is the first exclusively certified organic tea line in North America. Similarly, Choice Organic Teas launched the first Fair Trade Certified™ teas in the U.S. In turn, Oothu Tea Estate is the first certified biodynamic and Fair Trade certified plantation in all of India.

Choice Organic Teas started buying certified organic teas from Oothu in 1992 and hence, my visit last October marked a twenty-year milestone between Choice Organic Teas and Oothu. Oothu tea gardens are situated in the core of Kalakkad Mundanthurai Tiger Reserve, a gorgeous expanse located in the Southern Western Ghats in the Indian state of Tamil Nadu. At an elevation of approximately 4000 feet, the view from Oothu offers nothing less than spectacular views of the Manimuthar Lake and towering peaks of the Western Ghats.

My journey to Oothu began from Kalladaikurichi, a positively hot and small town in Indian terms with a population of a little over 25,000. Kalladaikurichi’s claim to fame is merely its location, which is situated at the base of the tiger reserve, a popular tourist destination for wildlife viewing, with mainly tiger searching rather than actual watching given the rarity of sightings. My late afternoon drive up to the tea estates from Kalladaikurichi was on a relatively well-maintained and winding road and yielded a modest set of wildlife sightings: a curious wild boar, Nilgiri langur monkeys, an assortment of songbirds, wild jungle fowls, and of course peacocks, the national bird of India.

Upon arrival at one of the tea estate manager’s bungalow, we were served afternoon tea, a fine aromatic cup of Oothu black tea complemented with a generous selection of Indian-spiced donuts and sweets. Needless to say, the cooler temperatures afforded by the higher elevation and breeze emanating from the Indian Ocean were a welcome relief from the heat in Kalladaikurichi.

The following morning was sunny yet chilly with the steady ocean breeze; I found out later that the ocean was a mere forty kilometers away. The climate and terrain of Oothu reminded me of areas in Eastern Washington in late spring while the prevalence of eucalyptus trees was reminiscent of Australia where I spent my childhood.IMG_3289

South India experienced an unseasonably dry monsoon season leading to lower than average annual rainfall throughout the region. The tea estates have endured a record-setting drought, which the region had not experienced since 1975. At the time of my visit, rainfall level at the tea estates was seventy percent lower than average. Nothing demonstrated the dry conditions more than the Maripunam Lake, which had visibly receded from its normal shore levels, with helpless small boats lying in dry beds. Nevertheless, the tea leaves kept the rolling hills an immaculate green and the tea bushes themselves looked robust.

Oothu is part of the Singampatti Group which consists of a number of tea estates covering over eight hundred hectares. Singampatti means the “River of Pearls” and our trek’s first stop was located at a river from where the name could have easily been inspired. Its tranquil presence under a charming old bridge was only a mere foreshadowing of the scenaries we would enjoy throughout our visit

Plucking tea leaves from the bush commences around 9 am and is performed by hand and shears. A tea plucker can achieve a daily yield anywhere from a dozen kilograms to one-hundred kilograms, depending on the conditions of the bushes and immediate elements. The health of the tea leaves is highly dependent on the condition of the soil, which is enhanced by a rigorous composting program. Composting stations are found throughout the tea estates and are an essential component of organic agriculture. Quality of the compost is further enriched by adopting biodynamic farming methods, which accelerates the composting time and improves the nutrients in the soil.

IMG_2882The plucked leaves are taken to the Oothu tea processing factory which consists of a series of machinery for the last phases of creating the perfect tea leaf.  One of the key steps in tea processing is the drying of the leaves. Steaming is a method typically employed in India to dry newly plucked moist leaves. The branches from trees in the estates are used as firewood in the steaming stage. Throughout the various manufacturing stages whether it was in the fermentation areas or the rolling and drying of the leaves, strict quality control and safety measures were employed for the protection of the tea and the workers.

As with any of my visits to manufacturing facilities, I went away with a much greater appreciation of the work involved in creating a finished product. At Oothu, care is extended well beyond the agricultural processes. Fair Trade Premiums received by Oothu go toward helping workers and their communities in providing a variety of services. One of these benefits includes funding a hospital staffed with two doctors and fully-trained nurses. The hospital is fully equipped and prepared to handle a variety of conditions, including maternity care.

Likewise, day care and an elementary school are also provided for children of plantation and factory workers. During a brief visit at the daycare center on my last day in Oothu, we were serenaded by a cheerful group of children singing a nursery rhyme. Upon translation of the rhyme, I found out that the song was “Rain, rain go away, come again some other day,” and instantly understood why the drought had remained stubbornly persistent.IMG_2652

LooseLeaf

Whether you choose to make a cup, or a full pot on the stove, winter is the perfect time for loose leaf chai! Our 2lb bags are available in Original and Decaffeinated Chai. Both blends will warm you from the inside out during the last weeks of winter. If you’ve never made traditional stovetop chai before and you’d like to give it a try, check out the recipes on our blog. To save 15%, use promo code CHAIWNTR on our website now through 2/28/13.

Share the love this Valentine’s Day with our collection of organic, Fair Trade tea pyramids in our Whole Leaf Organics line!  Whether they’re for a friend, family member, or significant other, everyone loves the little extra indulgence that comes from whole leaf tea in a pyramid. February 4th through 14th use promo code WLO13 to take 10% off Whole Leaf Organic teas on our website. With eight flavors to choose from including Lychee White and Estate Blend Darjeeling, there’s one sure to please everyone!

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NA Tea Championship Winners

In 2012, two of our teas placed in the North American Tea Championship! It’s a competition judged by professional cuppers to distinguish the highest quality and best tasting teas commercially available in the North American marketplace. Our Genmaicha won first place in the Green Tea Category for Packaged Single-Service Class and our Wild Forest Black won third place in the Black Tea Category for Packaged Single-Service Class!

In celebration of this honor and Hot Tea Month, we’re giving awayTea Champ Awards three sets of one box of our Wild Forest Black and one box of our Genmaicha. To enter to win, just let us know your favorite place to drink tea during the winter in a comment below. Is it at your desk, curled up in your favorite chair, or somewhere else? We’ll pick three random winners on January 31st to receive these award winning teas!

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